Driving home the safety message

Today we have launched our latest road safety campaign which warns motorists about the consequences of using mobile phones whilst driving.

DCP_2499 blogEye catching billboards have been placed along the A38 between Fradley and Hilton to remind people to not use their mobile whilst driving. Despite recent government figures showing that Staffordshire has the safest roads, over the last 3 and half years a total of 144 collisions have taken place on this stretch of road. This is why it is so important our Staffordshire Safer Roads partnership does everything to reduce this number, but we need motorists to help us achieve this.

The next phases of the campaign will tackle vehicles driving too close to eachother and drivers and passengers not wearing seatbelts. The overall campaign message is clear – keep both hands on the wheel, strap up and keep your distance.

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