Summer’s on its way and tourism is booming

With the summer just around the corner and tourism emerging as one of the fastest growing industries in the UK, it’s good to see that we’re also reaping some of the rewards here in Staffordshire.

Our tourism economy is really booming and Our local tourism businesses continue to do a great job, innovating and attracting more and more visitors. Last year the sector  generated around £1.7 billion, and provided over 31,000 jobs for local people.

Only last month the National Memorial Arboretum, World of Wedgwood and Colton House B&B won gold, silver and bronze respectively in the Visit England awards. These are national awards and are always incredibly competitive, so winning is a great achievement.

WE really are a wonderful county to visit with great visitor attractions and pretty much something for everyone. We’ve national attractions like the NMA and The national FA Centre at St George’s Park.  We have world-class theme parks like Drayton Manor Park in Tamworth and the Alton Towers Resort, which has just launched a brand new £16 million wooden rollercoaster ‘Wicker Man’ this Spring.

If it’s scenic walks you’re after, we’re also home to some majestic countryside including the Peak District National Park, the National Forest and Cannock Chase – a designated Area of Outstanding Natural Beauty celebrating its 60th anniversary this year.  And, not to forget, our extensive canal network which is amongst the largest in the country.  Historic houses and gardens also feature in our portfolio of world-class visitor attractions, together with museums and visitor centres that tell the story of the county’s rich industrial heritage and world-famous pottery industry.

Later in the summer we’ll also be hosting IRONMAN 70.3 Staffordshire and the UK Corporate Games both of which will see thousands more visitors to the county, generating millions of pounds for our local economy.  It’s events like this that really help to put the county on a national stage.

We have a lot to be proud of and I do hope that people are able to get out and enjoy our great county over the summer months.

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