Backing Stoke-on-Trent‘s bid for City of Culture 2021

I’ve often spoken about how Staffordshire and Stoke-on-Trent have always been closely linked and are steeped in history with a proud and rich heritage going back many years. I am delighted that the city is going for City of Culture 2021 and am pleased to support their campaign.

Any successful destination benefits from a vibrant city culture. We have seen the recent success of Hull and how the area has been regenerated and its reputation transformed. Winning the accolade would not only be great for the city but would also be great for Staffordshire and the surrounding area. This would also help to create even more jobs not just in the culture and tourism sectors, but also through attracting more inward investment in terms of companies being attracted by the city’s and Staffordshire’s offer for their employees and customers.

The City is up against some tough competition including, Perth, Paisley, Sunderland, Coventry, Hereford, Warrington, Portsmouth, Wells, Swansea and St Davids.

The final bids must be submitted by the end of April with a shortlist announced in July and the winning city named in December.

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