Jaguar Land Rover is coming to Staffordshire!

Jaguar Land RoverI’m delighted to report that Staffordshire has received a major economic boost today with the news that Jaguar Land Rover is building a new manufacturing plant in the south of the county.

The prestige car manufacturer – a global player in the automotive industry – is moving onto the county council’s South Staffordshire i54 business park and is bringing many of their suppliers along too, creating thousands of new jobs.  

This is obviously fantastic news for Staffordshire’s prosperity and the announcement is the culmination of months of behind the scenes hard work by the county council’s politicians and officers to persuade JLR to choose Staffordshire.  We have been right at the heart of the drive to convince this esteemed company to join the Staffordshire business community.

We have given JLR the red carpet treatment.  Together with Wolverhampton City Council, we are creating a new junction onto the M54 making sure JLR are plugged straight into the national transport network. What’s more the i54 South Staffordshire site has just been declared an Enterprise Zone by the Government and this will provide real tax advantages for the company.

I am delighted that all our hard work in convincing JLR to come here has paid off.  This will mean thousands of high value, high tech jobs for people across the county and further opportunities with businesses supplying ‘this state of the art’ engine plant.

It’s a massive coup for Staffordshire as the company could have chosen anywhere in the world.  We beat off competition from hundreds of really top flight investment locations across the globe. 

This further vote of confidence in Staffordshire follows announcements from other big names announcing they are growing their business in our county. Just a few weeks ago Amazon set up their distribution business in Rugeley.

JLR’s announcement is another great success for everyone involved, the county council overall and most importantly for Staffordshire people. But we’re not resting on our laurels. We will be doing everything we can now to encourage other hi-tech companies to follow JLR in profiting from our prime location, skilled workforce and business friendly partnerships. 

In the meantime, you can find out more about JLR’s announcement, and see a short video at

Look out too for advertising on motorway routes over the coming weeks and a series of roadshows celebrating this news in towns across the county.

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