Have you heard of ‘Sportshire’? It’s the name we’ve put to an excellent piece of work we’re doing to make sport a vital part of our vision around prosperity, health and happiness.
By making Staffordshire an attractive sporting destination, we’re not only boosting our economy with the money spent by competitors and spectators, we’re also giving local people lots of opportunity to become more physically active.
Today, general entries to Ironman 70.3 Staffordshire opened and with over 7000 people having pre-registered their interest, the competition for a place in the race will be fierce (although I’m guessing not quite as fierce as the competition in the race itself!). As part of our sponsorship of the event, we’ve got some free entries for county council staff, so if you’re up for the challenge, find out how you can put your name forward.
This weekend, it’s also Staffordshire Cycling Festival, so if you’re looking for something to entertain the kids, have a look at what’s on. We’re one of a number of partners who have sponsored this event.